BC TREE FRUITS & LONETREE CIDER CO. ANNOUNCE PARTNERSHIP
Posted on September 23rd, 2015
Canada’s Largest Tree Fruit Supplier Joins Forces with BC’s #1 Craft Cider! September 23, 2015 – KELOWNA, BC – BC Tree Fruits Cooperative announced a milestone agreement with Vancouver-based Lonetree Cider Co. today. The Cooperative which is comprised of more than 500 grower families is dedicated to local, natural,…
..., and sustainable farming and this relationship is a natural fit, just as the Lonetree Cider Co. is poised to expand sales across Canada and into the USA. The agreement between the Companies provides for BC Tree Fruits to become Lonetree’s leading supplier of 100% BC produced apple-wine, as an augment to Lonetree’s current production and supply sources. Cellaring, blending and aging processes will remain with Lonetree to their closely guarded recipes. “We developed Lonetree ciders from a desire to create an authentic, extra dry cider style as an alternative to the highly sweetened, flavored ciders that have previously dominated in the province”, said Bruce Dean who co-founded The LoneTree Cider Company with wife Suzie, just four years ago. “Who would have thought our Lonetree Authentic Dry Cider would become the most-loved Canadian cider available in BC” they said. “A relationship with BC’s largest fruit grower co-operative is a natural fit as our business grows and we look to expand into other markets”. (Lonetree Authentic Dry Cider is the #1 Selling Domestic Cider in the province, based upon BCLDB Data at July 2015) “This development aligns perfectly with BC Tree Fruits mandate to support our grower families who often need a value-add market for fruit not destined for the fresh retail market,” said Alan Tyabji, BC Tree Fruits CEO. “We couldn’t be more pleased than to expand upon our business with a BC based cider producer who shares our values and wishes to work with us to raise the standards for the BC Cider Industry”. Lonetree Cider Co. produces three recipes, an Authentic Dry, Ginger Apple and Cranberry Apple Cider, available in 6x355ml cans, at Government and Private Retailers, as well as on draught at pubs & restaurants across the province.